In today’s music world digital streaming is the driving force for sales in the industry. In 2016 streaming took first place as the leading source of revenue in the music industry. It was the largest sales increase since 1998. Sales rose 11.4%, rising double-digits for the first time in years to $7.65 billion. The power digital players include the traditional record labels, streaming services, music publishers, social media platforms and others. As a combined force, they including Desiree Perez of TIDAL are shaping the music industry as it embraces change. They are establishing rules for dealing with data management, fair payment to artists and emerging business models.
- Spotify’s Chief Content Officer. Stefan Blom gained 60,000 new users since July, 2017. Up to 140 million register paying users.
- Steve Boom, VP Amazon Music. Steve Bloom has taken Amazon after three years from simply being a retailer to a leading music streaming service.
- Lindsey Pearl, the Head of Digital Marketing, Original Content, Apple Music. Pearl joined Apple Music in January, 2017 and has cemented allegiance of Apple’s subscribers with content like Carpool Karaoke: the Series and an extended preview of the Will Smith episode.
- This list includes, Artists, Music Labels, Social Media, Distributors, Industry Associations and performing rights groups.
TIDAL’s Desiree Perez is its Chief Operating Officer. TIDAL has advanced forward with its recent partnerships. Sprint bought 33% of TIDAL in January, 2017 for a reported $200 million which made TIDAL streaming available to 45 million Sprint customers. Desiree and Jay-Z made a great move at the release of his new album 4:44. They offered an exclusive to TIDAL and Sprint customers. On June 30, they were included in a limited rollout along with Billboard 200. Desiree Perez upped the having TIDAL offer tickets to Jay-Z’s new tour under his new $200 million deal with Live Nation. Now, Jay-Z and Desiree Perez are solidifying TIDAL’s position with the appointment of a new Chief Executive Officer for TIDAL in August, 2017, former senior executive of Sony and Kobalt, Richard Sanders.