Whitney Wolfe knows exactly what she is doing when it comes to getting a better grasp on what people want to see in the app world. She started on her own by creating the Bumble app, and she has made it possible for a lot of people to become acquainted with dating in a world where the woman makes the first move.
For the Bumble BFF app she has created an environment where same-sex friends can make a decision on people that they would like to be friends with. This is not a dating app, but it is an extension of Bumble that applies the same methods in concerns to swiping.
Whitney Wolfe has been able to create an app with Bumble where people would be able to use the dating app for both friendships and dating, and everything would be denoted by colors. There would be a color of green for friends that were trying to connect with others that they thought they would like to become friends with. There would be the color yellow that would denote people that were interested in pursuing you romantically.
This is a great part of the innovation that comes with the dating app royalty that Whitney Wolfe has become a part of. She is one of the co-founders that helped start Tinder. This would be what would allow her to become one of the top technology dating app entrepreneurs under the age of 30. More than 40 million people will start using Tinder, and that would make it one of the most popular dating apps in the world.
After Whitney Wolfe departed Tinder she decided to build a business structure with Bumble that would Branch out from more than just dating. She would create the Bumble Bizz app that was designed for networking, and she would also build a Bumble BFF app for friendships. This was in addition to the original Bumble dating app that she decided to start. All of this was part of an elaborate plan to create a social media dynasty for the young generation that stays wired in.