The mastermind behind Mullen Lowe, Brazil’s exceptional and prominent promotional ventures, is Jose Borghi. One of his famous and charming media promotions, was “Mammals Parmalat”. In this ad, many children can be seen, pretending to be stuffed animals, while at the same time, singing and dancing to, Brazilian songs.
Jose’s successful accomplishment, inside of the advertising arena, began, when he still in middle school. His sister approached Jose, to sway him into coming with her, to watch a presentation, that exhibited various videos, each one of the video, were notable, all over Brazil, for their highly creative production. His sister’s goal, was for at least one of the creative and beautifully displayed videos, to inspire Jose to realize what career path might make use of, his highly creative imagination. The presentations, each displayed distinguished promotional advertisements, each of which, had earned their designers celebrated fame, at the Cannes Film Festival. Where each producer of the videos, was presented with awards. These beautiful awards, formed to resemble gold lions, fascinated Jose. When he saw those eye-catching, lion fashioned awards, he understood that he wanted to become a creative designer of commercials, himself.
Jose attained a degree in Advertising, attending the respected PUC-Campinas. He was first employed, in 1989, working hard at the outstanding Standart Ogilvy. He quickly, added to his career know-how, by laboring at such famous business’s, as Leo Burnett, and many others. He, in due course, with his business partner, Erh Ray, founded a marketing company, of their very own and branded the enterprise after both of their names, BorghiErh.
Eventually they were bought by the company, Lowe. The name was soon changed, to Borghi Lowe. The company thrived, gaining recognition, globally. Merging later, with Lowe & the Mullen Group, to form Mullen Lowe.