Alexandre Gama Builds Agency From The Bottom, Up

Currently known around the world as one of the most creative and decorated advertising minds, Alexandre Gama has quite the story to tell. His rise to one of the top executives in South America was not a rapid one, first beginning in 1982. That year he graduated from Armando Alvares Penteado Foundation in Brazil and immediately took work as a copywriter for Standard Ogilvy & Mather. This might have been menial work for some but to Gama it was all about earning his dues. He worked at Standard until 1990, when he was offered a position at DM9 as a creative director.

After a couple of stops at other agencies, Gama founded Neogama in 1999 and the company quickly became one of the most sought after in South America. Winning numerous awards as a CEO and creative mind, Neogama continues to be one of the most sought after in the industry.

NewsWatch TV Keeps Viewers in the Know on a Multitude of Consumer Related Issues

SteelSeries Professional Game Gear are well known for their headsets for gamers, but this may not have been so without the assistance from the award winning NewsWatch TV. The senior director of marketing at SteelSeries praised NewsWatch in the highest way, and said it was an excellent experience to work with a company that truly understood PR campaigns. NewsWatch TV hosted two separate segments reviewing SteelSeries’ line of gaming headsets and controllers, which was seen in every United States marketing area, and reached over ninety five million households. Much like the success had with SteelSeries, NewsWatch has boasted other electronics, apps, news, and more to their vast viewership over the past twenty-seven years.

First airing in March 1990, and finding placement at 7 A.M. on Monday mornings on ION, AMC, and local affiliates, NewsWatch has given viewers twenty seven years of celebrity, entertainment, tech, and consumer product news. The series has produced over 1,000 episodes as of September 2017, and in that time has served to bring a multitude of segments to promote a variety of products, events, and companies to their audience. Hosted by Andrew Tropeano, Michelle Ison, and Susan Bridges, NewsWatch has become known for their comprehensive Tech Report, and App Watch, segments highlighting the most notable new technologies and best apps currently being made available.

NewsWatch has been awarded multiple times, twice in 2017, with both the gold and platinum Marcom Award, as well as the national videographer award. In 2016 NewsWatch TV received the Silver Telly and was nominated for a second. NewsWatch has worked with a variety of Fortune 500 companies to provide promotional reviews to their viewers. Notable companies NewsWatch have provided segments for include Sony, Audi, Casio, and Outback Steakhouse. The award winning, twenty seven year old series has influenced entire generations of viewers, and will surely go on to influence several more.

José Borghi has the creativity to stand out in Brazil.

The mastermind behind Mullen Lowe, Brazil’s exceptional and prominent promotional ventures, is Jose Borghi. One of his famous and charming media promotions, was “Mammals Parmalat”. In this ad, many children can be seen, pretending to be stuffed animals, while at the same time, singing and dancing to, Brazilian songs.

Jose’s successful accomplishment, inside of the advertising arena, began, when he still in middle school. His sister approached Jose, to sway him into coming with her, to watch a presentation, that exhibited various videos, each one of the video, were notable, all over Brazil, for their highly creative production. His sister’s goal, was for at least one of the creative and beautifully displayed videos, to inspire Jose to realize what career path might make use of, his highly creative imagination. The presentations, each displayed distinguished promotional advertisements, each of which, had earned their designers celebrated fame, at the Cannes Film Festival. Where each producer of the videos, was presented with awards. These beautiful awards, formed to resemble gold lions, fascinated Jose. When he saw those eye-catching, lion fashioned awards, he understood that he wanted to become a creative designer of commercials, himself.

Jose attained a degree in Advertising, attending the respected PUC-Campinas. He was first employed, in 1989, working hard at the outstanding Standart Ogilvy. He quickly, added to his career know-how, by laboring at such famous business’s, as Leo Burnett, and many others.

Eventually they were bought by the company, Lowe. The name was soon changed, to Borghi Lowe. The company thrived, gaining recognition, globally. Merging later, with Lowe & the Mullen Group, to form Mullen Lowe.

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