Alexandre Gama Builds Agency From The Bottom, Up

Currently known around the world as one of the most creative and decorated advertising minds, Alexandre Gama has quite the story to tell. His rise to one of the top executives in South America was not a rapid one, first beginning in 1982. That year he graduated from Armando Alvares Penteado Foundation in Brazil and immediately took work as a copywriter for Standard Ogilvy & Mather. This might have been menial work for some but to Gama it was all about earning his dues. He worked at Standard until 1990, when he was offered a position at DM9 as a creative director.

After a couple of stops at other agencies, Gama founded Neogama in 1999 and the company quickly became one of the most sought after in South America. Winning numerous awards as a CEO and creative mind, Neogama continues to be one of the most sought after in the industry.

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