About Doe Deere
Doe Deere is a successful entrepreneur who is the founder of Lime Crime, a cosmetics company. She is also heads as the CEO of the company in which she established in 2008. The company deals with a new line of cosmetics that specializes in unique colours. Doe Deere, also known as ‘Queen of Unicorns’ is a unique individual who loves brightly coloured makeup which the cosmetic industry initially shied away. It is for this reason, Deere decided to invent her own rainbow coloured cosmetics and founded Lime Crime.
Doe Deere’s Earlier Career
Doe Deere’s earlier career was in the music field. Her dreams and ambitions as a child were to become a musician when she grew up which materialized when she moved to the United States. What’s more, Doe Deere was born and raised in Russia but moved to New York in the United States when she was 17. Nevertheless, though she excelled in music she still had an entrepreneurial liking in her which started when she was way younger. She had started off when she was 13 and would sell temporary tattoos to her classmates.
Further, Doe Deere met her husband in the band where both were songwriters and business partners in helping to promote their music. The turning point in Deere’s career came about when she decided to be true to herself where she followed her heart’s desire in entrepreneurship. She believes that everyone has got something unique that they can offer the world and advises the young people to listen to their heart’s desire.
The Establishment of Lime Crime
Doe Deere established Lime Crime cosmetic line when she discovered that there was a gap in the cosmetic industry where they only concentrated on the super natural colours. Deere took the advantage of it and pioneered the sale of the multi-coloured cosmetics which many girls preferred. Again, Lime Crime also pioneered in e-commerce of cosmetics when Deere registered the company on eBay in 2004 to sell their products online.
The Lime Crime cosmetic line constitutes of bold, vibrant, deeply coloured, and animal-friendly cosmetics. The name was chosen out of one Deere’s favourite colour and also realizing her dreams to brightly pigmented colours of cosmetics including eye shadows, nail polishes, and lipsticks. Additionally, Doe Deere is a free soul who listens to everyone in her surrounding including her employees, customers, and even people who don’t like her. As a leader and CEO of her, company she presumes that you can always learn something new from anyone if you are willing to listen.
Moreover, Doe Deere comes from a fashion background which goes hand in hand with the makeup business. She went to FIT in New York where she did fashion as her major. Deere believes that makeup defines who you are and gives you the freedom to express who you are without fear of judgment. Also, Deere says that what you apply to your face, how you do your hair, and generally what we put on our bodies is an expression of who we are. Learn more: http://www.doedeere.com/