SteelSeries Professional Game Gear are well known for their headsets for gamers, but this may not have been so without the assistance from the award winning NewsWatch TV. The senior director of marketing at SteelSeries praised NewsWatch in the highest way, and said it was an excellent experience to work with a company that truly understood PR campaigns. NewsWatch TV hosted two separate segments reviewing SteelSeries’ line of gaming headsets and controllers, which was seen in every United States marketing area, and reached over ninety five million households. Much like the success had with SteelSeries, NewsWatch has boasted other electronics, apps, news, and more to their vast viewership over the past twenty-seven years.
First airing in March 1990, and finding placement at 7 A.M. on Monday mornings on ION, AMC, and local affiliates, NewsWatch has given viewers twenty seven years of celebrity, entertainment, tech, and consumer product news. The series has produced over 1,000 episodes as of September 2017, and in that time has served to bring a multitude of segments to promote a variety of products, events, and companies to their audience. Hosted by Andrew Tropeano, Michelle Ison, and Susan Bridges, NewsWatch has become known for their comprehensive Tech Report, and App Watch, segments highlighting the most notable new technologies and best apps currently being made available.
NewsWatch has been awarded multiple times, twice in 2017, with both the gold and platinum Marcom Award, as well as the national videographer award. In 2016 NewsWatch TV received the Silver Telly and was nominated for a second. NewsWatch has worked with a variety of Fortune 500 companies to provide promotional reviews to their viewers. Notable companies NewsWatch have provided segments for include Sony, Audi, Casio, and Outback Steakhouse. The award winning, twenty seven year old series has influenced entire generations of viewers, and will surely go on to influence several more.