Entrepreneur Joel Friant has a head for business and drives to succeed that helps him channel his passion into success for his two business ventures, real estate, and food. Best known for his Habanero Shaker, he has used his time and energy to studying why some people succeed and others fail. His knowledge has not only helped him to become more successful in the face of the ever-growing market but has allowed him to branch out and help others learn the tools needed to be successful in the business world.
Joel Friant The Thai Guy
The Habanero Shaker, which is Frient’s most successful product is also what he is most passionate about. He first created and marketed the Habenero Shaker after entering the restaurant arena and discovering Thai food. His passion for Thai food led him to create what was known as the “Nation’s First First Fast Food Thai Concept” and branding himself as the “Thai Guy”. This led to the creation of the Habenero Shaker.
The Habenero Shaker
The habanero is one of the world’s hottest peppers and has a huge kick and a unique, bold flavor. Before he created his most famous invention there was not an easy way to add habanero peppers to food, nor were they as readily available domestically. Impressed by the incredible flavor, the bold heat, and the health benefits of Habenero peppers, Friant wanted to create a way for the average consumer to add them to any meal. Inspired by shakers of dried red pepper found at many pizza joints, Friant created, marketed and began selling them in 1996 and history was made. It was everywhere; at restaurants, fast food chains, in supermarkets and specialty stores around the country.
It’s Back Baby
After a brief stint off the market, during which Friant spent some time studying what makes an enterprise succeed, the Habenero Shaker is back. Now available exclusively online, through the website, Amazon, and on Facebook, the Original Habanero Shaker is just as hot and spicy as ever. Rated at an average of 200,000 Scoville units to the Jalapeno’s 4,000 units, this spicy pepper causes you to release the same endorphins that causes a ‘ runners high’ and serves as a natural painkiller.